# Brand Guidelines

The pgpm brand includes the words, phrases, symbols, designs and other distinctive brand features associated with pgpm and our services (“Brand Assets”). Examples of our Brand Assets include the word “pgpm” and our logos. Our Brand Assets are trade names, trademarks, service marks and trade dress of pgpm.

pgpm encourages and supports other products and services that use and supplement our services. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Guidelines, which are intended to promote consistent use of our Brand Assets. This makes it easier for people to instantly recognize references to pgpm, and prevents consumer confusion. These guidelines also help protect pgpm’s intellectual property.

If you don’t agree to these Brand Guidelines, you don’t have a right to, and shouldn’t, use the Brand Assets.

## General Brand Guidelines

**Do:**

- Use our Brand Assets to refer to pgpm, our services or anything else we offer.
- Write “pgpm” as a single word, and only capitalize the inital “L”, and ending "QL".
- Comply with our Logo Guidelines, Corporate Colors (see below) and [Acceptable Use Policy](/legal/acceptable-use-policy).

**Don't:**

- Use the Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by pgpm.
- Modify or alter the Brand Assets.
- Incorporate the Brand Assets, or anything confusingly similar, into your trademarks, domain names, logos or similar content.
- Present the Brand Assets in a way that makes them the most prominent or distinctive feature of what you’re creating.
- Use the Brand Assets in merchandise or other products such as clothing, hats or mugs.
- Assert rights over the pgpm brand or Brand Assets, whether by domain name registration, trademark registration or anything else.
- Use trademarks, domain names, logos or other content that imitate or could be confused with pgpm.
- Feature pgpm on materials associated with sexually explicit content, unlawful activity or other materials that violate our [Acceptable Use Policy](/legal/acceptable-use-policy).

To help us address future branding issues, we may modify these Brand Guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Brand Guidelines regularly.

## Logo Guidelines

**Requirements**

Before using an pgpm logo, please be sure to follow our basic rules:

1. Comply with our [Brand Guidelines](/legal/brand-guidelines).
2. Don’t alter the shape, proportion, color or orientation of the logos. Keep them only as they appear.
3. Provide at least as much padding around the logo as what we’ve displayed.

To help us address future branding issues, we may modify these Logo Guidelines, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Logo Guidelines regularly.

Finally, if you have any questions about logo usage, you can reach us [here](mailto:hello@launchql.com).

## Corporate Colors

pgpm encourages and supports other products and services that use and supplement our services. At the same time, we must protect our reputation and brand identity. So we ask that you follow these Brand Colors, which are intended to promote consistent use of our Brand Assets as described in our [Brand Guidelines](/legal/brand-guidelines). This makes it easier for people to instantly recognize references to pgpm, and prevents consumer confusion. These guidelines also help protect pgpm’s intellectual property.

If you don’t agree to these Brand Colors, you don’t have a right to, and shouldn’t, use the Brand Assets.

To help us address future branding issues, we may modify these Brand Colors, without notice to you. We’ll post the most recent version on our website. You’re responsible for following any modified terms, so be sure to review these Brand Colors regularly.

Finally, if you have any questions about brand color usage, you can reach us [here](mailto:hello@launchql.com).
